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About Marketing

Learn How to Reach Them Where They Are

When you study marketing at Butler, you learn from industry professionals in a small classroom setting and gain real-life experience and a degree at the same time. You study strategic pricing, branding and accounting principles and dive in-depth into structuring marketing and management plans, promotion strategies and research practices. You also learn best practices in social media and explore how to reach and identify your target group, whether they are customers, constituents or donors. Experienced instructors teach sports marketing and entrepreneurship classes as well.

When you become a marketing professional, you enter an exciting and diversified career. You place your finger on the pulse of varied social media platforms and experience the internal heartbeat that runs through industries.  With internships, you also gather real-world experience in an in-demand profession.

Student Organizations Help You Succeed Through Local, Regional & National Competition

Join Collegiate DECA and obtain business leadership skills that propel you onto the next level. Or you may join Phi Beta Lambda – Future Business Leaders of America. You can compete at a national level with both organizations.