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Butler Students Spread Joy during the Holidays

Student presenting his marketing plan project to Arc of Butler
Published: Tuesday, December 19th, 2017

Butler Community College Students Show The Arc of Butler County how to Increase Awareness.

Each year, Butler’s marketing class helps local non-profits and some small businesses create a better marketing plan. This year was no exception. Seventeen students helped The Arc of Butler County learn how to strengthen their reach to both clients and families. By helping non-profits and businesses thrive, the school is giving back to the community.

Butler’s marketing students presented well thought out plans on how the Arc of Butler County can both reach the community and tell those in need of their services. The students were divided into three groups. Each group presented their plan to Beth Hollenbeck, the Arc’s director.

"The Introduction to Marketing class provided real world meaningful strategies we will implement,” Hollenbeck said. “We appreciate all of their hard work.”

Hollenbeck sat attentively as the students presented their comprehensive power points.  She took notes and asked questions.

The students presented Hollenbeck with detailed analysis of fundraising possibilities, social media strategies, online surveys and analytics.

“This was a wonderful opportunity for Butler students to learn while giving back to the community,” Jared McGinley, marketing professor at Butler, said. “We have done this for years for both profit and non-profit organizations like Numana and CASA.”

Next semester, the students will once again reach out to the community with helping hands.