Part art and part science, this is where business gets creative.
Marketing is a fascinating mix of art and science that arguably constitutes the most creative function within many businesses. To be successful, you need the analytical skills of a statistician, the research skills of a scientist, the human insight of a psychologist and the imagination of an artist. Add a healthy dose of an entrepreneurial risk, and you’ve got a sense of the versatility and excitement careers in marketing and management can offer.
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